tag:blogger.com,1999:blog-20592436.post7127452399075666617..comments2023-10-22T16:54:39.033+01:00Comments on The Hard Times of Joseph McCrumble: 5 times less is moreDr Joseph McCrumblehttp://www.blogger.com/profile/09348006492822843692noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-20592436.post-50155191795647109152007-03-12T12:00:00.000+00:002007-03-12T12:00:00.000+00:00Moose - it's all true.Nikki - No, I don'tKim - I t...Moose - it's all true.<BR/><BR/>Nikki - No, I don't<BR/><BR/>Kim - I think they resorted to a numerical illusion using numbers they derived from focus groups.<BR/><BR/>GB - You've hit the nail on the head, but I'm not sure that Zebras are bright enough to use sophistry.<BR/><BR/>Sam - I'll take a lookDr Joseph McCrumblehttps://www.blogger.com/profile/09348006492822843692noreply@blogger.comtag:blogger.com,1999:blog-20592436.post-6831198881870117052007-03-12T07:12:00.000+00:002007-03-12T07:12:00.000+00:00Grrr. Marketers. Phthoo!Grrr. Marketers. Phthoo!Sam, Problem-Child-Bridehttps://www.blogger.com/profile/06650421439038979462noreply@blogger.comtag:blogger.com,1999:blog-20592436.post-86045140556527886892007-03-11T18:54:00.000+00:002007-03-11T18:54:00.000+00:00Hey Doc McC! Have you seen this?http://troubled-d...Hey Doc McC! Have you seen this?<BR/>http://troubled-diva.com/labels/rednoseday.html<BR/><BR/>Go and check it out. I really think you should submit something. You've got loads of great material for it here.Sam, Problem-Child-Bridehttps://www.blogger.com/profile/06650421439038979462noreply@blogger.comtag:blogger.com,1999:blog-20592436.post-6830151100956645262007-03-09T19:45:00.000+00:002007-03-09T19:45:00.000+00:00Number sophistry! It can disorder the brain of the...Number sophistry! It can disorder the brain of the deadliest predators. Zebra use it against lions.Gorilla Bananashttps://www.blogger.com/profile/13044093013423635830noreply@blogger.comtag:blogger.com,1999:blog-20592436.post-31231934844796913732007-03-09T16:20:00.000+00:002007-03-09T16:20:00.000+00:00Ah, but, if you have a breakage, that equals 1 bre...Ah, but, if you have a breakage, that equals 1 breakage, so less than one breakage is 0 breakages (why is zero, plural I wonder?), as you can't really have a half or quarter breakage - it's either a breakage or it isn't. So 5 times less breakages is 5 x 0, which is, of course, zero. Therefore it is less breakages.<BR/><BR/>Using this same logic they could have said it was a million times less breakages and it would still be true. <BR/><BR/>So to my mind, by using the number 5 they have shown a singular lack of ambition. <BR/><BR/>Conclusion: This ad was created by a shy 1st year student of marketing, or a cynical old bastard who doesn't care any more.Kim Ayreshttps://www.blogger.com/profile/02656677501116622953noreply@blogger.comtag:blogger.com,1999:blog-20592436.post-15211019068076244692007-03-08T21:12:00.000+00:002007-03-08T21:12:00.000+00:00Gotta love the adveritisers.Gotta love the adveritisers.Nikkihttps://www.blogger.com/profile/09959561240011073465noreply@blogger.comtag:blogger.com,1999:blog-20592436.post-81199318734545382182007-03-08T15:12:00.000+00:002007-03-08T15:12:00.000+00:00Hmmm....tend to agree. Most people it seems, think...Hmmm....tend to agree. Most people it seems, think that "50% more" means you get twice as much...sad but true.<BR/><BR/>They also seem to think that a ready meal that provides 120% of your recommended daily intake of saturated fat is an acceptable choice of sustenance.<BR/><BR/>And that a Buy One Get One Free is done as a promotion rather than an excuse for puerile marketing executives to use the phrase BOGOF as often as possible. I seem to remember you have some bitter personal experience of relatives and BOGOFs...Moosehttps://www.blogger.com/profile/15860291631229759586noreply@blogger.com